AI Adoption: From strategy to business model decisions | 26.03.2026

ATTEND AS A COMMUNITY GUEST

In 2026, AI is a board level priority and a business model decision.

Yet many CEOs are still stuck between pilots, vendor promises, and unclear ROI.

At this CEOmoments edition, we bring together experienced AI practitioners and business leaders to talk about AI adoption - what actually works, what is overhyped, and how implementation really starts inside organizations.

There will be no big transformation legends, nor “easy wins” narratives.

Part 1: The AI Reality Check - We’ll open with a focused session on where AI adoption truly stands in 2026:

What companies are successfully implementing today
Where expectations are ahead of reality
How CEOs should approach AI as part of strategy, governance, and business design

Our Guests:

Petar Petrov, CEO @ AI Soul & Silicon

How CEOs should think about AI adoption — where to start, how to assess readiness, and how to avoid costly mistakes early on.

Blagovesta Pugyova, CEO @ Vector Labs (CEOmoments member) & Dr. Dimitar Mitev, CEO @ “Zdraveto” Hospital - a real example of AI partnership in action - how business and AI teams work together, key milestones, decision points, and where bottlenecks usually appear during implementation.

Part 2: CEO Roundtable Discussions (Small Groups)

The format is designed around deeper discussions in small groups, so everyone has the opportunity to gain a new perspective and share their own experience. We work with real situations and help each other get specific - CEO to CEO.

Topics:

Operations & Automation with practitioner guest Petar Petrov, CEO @ AI Soul & Silicon and Radoslav Georgiev, ChiefEfficiency Officer @ Payhawk
Sales Strategy & Growth with practitioner guest Ralitsa Ivanova, Co‑Founder @ Clearcue
Marketing & Content amplification with practitioner guest: Alexei Lazarov, CEO @ Visibilio
Tech Companies & Agentic AI Capabilities with practitioner guest Ivan Vankov (Gataka), AI Engeneer @ NEG.BG

What to expect: